TY  - BOOK
AU  - Dirksen Charles J, and others
TI  - Advertising principles, problems and cases
SN  - 0256019258
U1  - X:513, L7/TD3 
PY  - 1977///
CY  - Homewood
PB  - Irwin          
KW  - Advertising
N1  - Bibliography: p 675-677
ER  -