TY  - BOOK
AU  - Hunt Shelby
TI  - Marketing theory:  The philosophy of marketing scie   
T2  - Irwin Series in Marketing
SN  - 0256028478
U1  - X:51, L6;M3 
PY  - 1983///
CY  - Homewood
PB  - Irwin          
KW  - Marketing
N1  - Bibliography: p 480-502
ER  -