TY  - BOOK
AU  - Phelps D Maynard
AU  -  Westing J Howard
TI  - Marketing management
U1  - X:51-8, K8;1-3/TD3 
PY  - 1968///
CY  - Homewood
PB  - Irwin          
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendixes p 913-18
ER  -