Mccarthy E Jerome <br/><br/>
Basic marketing   A managerial approach    

 - 9 
 - Homewood  Irwin            1987 
 - xviii,749p.  cm. 
 - Irwin Series in Marketing .
<br/><br/> Previous ed by McCarthy only 
<br/><br/><label>ISBN: </label>0256059853 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, KO;M7/TD3