TY  - BOOK
AU  - Mccarthy E Jerome
AU  -  Perreault William D
TI  - Basic marketing : A managerial approach   
T2  - Irwin Series in Marketing
SN  - 0256059853
U1  - X:51-8, KO;M7/TD3 
PY  - 1987///
CY  - Homewood
PB  - Irwin          
KW  - Marketing
N1  - Previous ed by McCarthy only
ER  -