TY - BOOK AU - Rathmell John M Ed. TI - Salesmanship: Selected readings T2 - American Management Association Series Ed by John J Wheatley. 3 U1 - X:514, K9 PY - 1965/// CY - Homewood PB - Richard D Irwin KW - Salesmanship N1 - Bibliography: p 151-161 ER -