TY  - BOOK
AU  - Shapiro Stanley J
AU  -  Doony Altoh F Ed.
TI  - Reading in the history of American marketing :  Set   
U1  - X:51.73.M5, K8 
PY  - 1968///
CY  - Homewood
PB  - Richard D Irwin        
KW  - Marketing
N1  - Bibliography p 477-84
ER  -