TY  - BOOK
AU  - Lazer William
AU  -  Kellye Egene J
TI  - Social marketing :  Perspectives and view-points   
U1  - X:51:(Y), L3 
PY  - 1973///
CY  - Homewood
PB  - Richard D Irwin        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -