TY  - BOOK
AU  - Engel James F
AU  -  Talarzyk W Wayne
TI  - Cases in Promotional strategy
SN  - 0256031002
U1  - X:51-8, M4 
PY  - 1984///
CY  - Homewood
PB  - Richard D Irwin        
KW  - Marketing
ER  -