McCarthy E Jeroms, and others Ed. <br/><br/>
Readings and cases in basic marketing 

 - 4 
 - Homewood  Richard D Irwin          1984 
 - xiii, 382p  cm. 
 - Irwin Series in Marketing .
<br/><br/><label>ISBN: </label>0256031312 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51z7, L8;M4