TY  - BOOK
AU  - McCarthy E Jeroms, and others Ed.
TI  - Readings and cases in basic marketing
T2  - Irwin Series in Marketing
SN  - 0256031312
U1  - X:51z7, L8;M4 
PY  - 1984///
CY  - Homewood
PB  - Richard D Irwin        
KW  - Marketing
ER  -