Dirksen Charles J and others <br/><br/>
Advertising  Principles and management cases    

 - 6 
 - Homewood  Richard D Irwin          1983 
 - xiv,622p  cm. 
<br/><br/> Published previously as Advertising principles: Problems and cases 
<br/><br/><label>ISBN: </label>0256026467 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L7;M3