TY  - BOOK
AU  - Dirksen Charles J and others
TI  - Advertising: Principles and management cases   
SN  - 0256026467
U1  - X:513, L7;M3 
PY  - 1983///
CY  - Homewood
PB  - Richard D Irwin        
KW  - Advertising
N1  - Published previously as Advertising principles: Problems and cases
ER  -