TY  - BOOK
AU  - Mccarthy E Jerome
AU  -  Perreault William D
TI  - Basic marketing :  A managerial approach   
T2  - Irwin Seris in Marketing
SN  - 0256030197
U1  - X:51-8, K8;M4/TD3 
PY  - 1984///
CY  - Homewood
PB  - Richard D Irwin        
KW  - Marketing
ER  -