Sreedhar GVS Ed. <br/><br/>
Commodity branding   Concepts and cases    

 - Hyderabad  ICFAI Nuniversity Press          2005 
 - xii, 188p  cm. 
<br/><br/> Bibliography P 177-78; Glossary  P179-81 
<br/><br/><label>ISBN: </label>8178817802  340 
<br/><br/><label>Source: </label> 11872-A, 01/01/2008,  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X;511-8, P5