Mukerjee Kaushik Ed. C R M implementation a strategic approach - Hyderabad Icfai University 2006 - x, 251p cm. Bibliography : Chapterwise ISBN: 8131404749 382.5 Source: 1472, 05/09/2008, NEW INDIA BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8, P6