TY  - BOOK
AU  - Mukerjee Kaushik Ed.
TI  - C R M implementation:  a strategic approach   
SN  - 8131404749
U1  - X:51-8, P6 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai University         
KW  - Commerce
N1  - Bibliography : Chapterwise
ER  -