TY  - BOOK
AU  - Panda Tapan k
TI  - Contemporary marketing:  Changing face of marketing in 21st century   
SN  - 8131405508
U1  - X:51, P6 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai University         
KW  - Commerce
N1  - Bibliography: P. 217-31
ER  -