Sreedhar GVS Ed. Multicultural marketing An introduction - Hyderabad Icfai University 2006 - xi,201p cm. Bibliography : Cahpterwise; Glossary : 197-98p ISBN: 8131404633 340 Source: 1472, 05/09/2008, NEW INDIA BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51, P6