TY  - BOOK
AU  - Parthasarathy V Ed.
TI  - Marketing to children:  Concepts and experiences   
SN  - 8131401499
U1  - X:51:(S1), P6 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI University Press        
KW  - Commerce
N1  - Bibliography P  207-08; Glossary P  209-12
ER  -