Buskirk Richard H <br/><br/>
Principles of marketing 

 - 4 
 - Illincis  Dryden Press           1975 
 - 788p  cm. 
<br/><br/> Appendix p 757-62; Glossary p 763-79 
<br/><br/><label>ISBN: </label>00389400X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, K6;L5