TY  - BOOK
AU  - Buskirk Richard H
TI  - Principles of marketing
SN  - 00389400X
U1  - X:51-8, K6;L5 
PY  - 1975///
CY  - Illincis
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix p 757-62; Glossary p 763-79
ER  -