TY  - BOOK
AU  - Frankel Bud
AU  -  Phillips H W
TI  - Your advertising's great Hows business:  The revolu   
SN  - 0870945432
U1  - X:513, M6 
PY  - 1986///
CY  - Illinois
PB  - Dow-Jones-Irwin          
KW  - Advertising
ER  -