Schultz Randall L, and others <br/><br/>
Cases in marketing research 

 - Illinois  Dryden            1975 
 - xvii,270p  cm. 
<br/><br/> Appendix: p 239-49 
<br/><br/><label>ISBN: </label>003013966X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L5