TY  - BOOK
AU  - Schultz Randall L, and others
TI  - Cases in marketing research
SN  - 003013966X
U1  - X:51b4, L5 
PY  - 1975///
CY  - Illinois
PB  - Dryden          
KW  - Marketing
N1  - Appendix: p 239-49
ER  -