TY  - BOOK
AU  - Boone Louis E
AU  -  Kurtz David L
TI  - Foundations of marketing
SN  - 003018746X
U1  - X:51, L7 
PY  - 1977///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix: p 573-82; Glossary: p 583-602
ER  -