Churchill Gilbert A <br/><br/>
Marketing research   Methodological foundations    

 - 2 
 - Illinois  Dryden Press           1979 
 - xix,668p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Appendix chapterwise & p 643-46; Glossary: p 650-58 
<br/><br/><label>ISBN: </label>0030455669 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L6;L9