TY  - BOOK
AU  - Churchill Gilbert A
TI  - Marketing research:  Methodological foundations   
T2  - Dryden Press Series in Marketing
SN  - 0030455669
U1  - X:51b4, L6;L9 
PY  - 1979///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix chapterwise & p 643-46; Glossary: p 650-58
ER  -