Churchill Gilbert A <br/><br/>
Marketing research   Methodological foundations    

 - Illinois  Dryden Press           1976 
 - xii,683p  cm. 
<br/><br/> Appendix: p 651-58; Glossary: p 659-71 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L6