TY  - BOOK
AU  - Terpstra Vern
TI  - International marketing
T2  - Dryden Press Series in Marketing
U1  - X;51.1.N7, L2;L8/TD3 
PY  - 1978///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -