TY  - BOOK
AU  - Peter J Paul
AU  -  Olson Jerry C
TI  - Consumer behavior: Marketing strategy perspectives   
T2  - Irwin Series in Marketing
SN  - 0256031770
U1  - X:1:(S:44), M7 
PY  - 1987///
CY  - Illinois
PB  - Irwin          
KW  - Consumption Economics
N1  - Bibliography chapterwise
ER  -