TY  - BOOK
AU  - Clark William A
AU  -  Sexton Donald  E
TI  - Marketing and management science :  A synergism   
T2  - Irwin Series in Quantitative Analysis for Business. Ed by Robert B Fetter
U1  - X:51-8, LO 
PY  - 1970///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Bibliography p 423-44
ER  -