Engel James F, and others <br/><br/>
Promotional strategy 

 - 2 
 - Illinois  Irwin            1971 
 - xiv, 651p  cm. 
<br/><br/> Appendix p 582-617 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L1