TY  - BOOK
AU  - Kelley Eugene J
AU  -  Lazer William
TI  - Managerial marketing:  Perspectives and viewpoints   
U1  - X:51, J8;K7;3 
PY  - 1967///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Bibliography at the end of each chapter
ER  -