TY  - BOOK
AU  - Carman James M
AU  -  Uhl Kenneth P
TI  - Phillips and Ducan's marketing:  Principles and met   
SN  - 0256004161
U1  - X:51, L3 
PY  - 1973///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Bibliography at the end of each chapter
ER  -