Cravens David W, and others <br/><br/>
Marketing decision making    Concepts and strategy    

 - Illinois  Irwin            1976 
 - xviii, 781p  cm. 
<br/><br/><label>ISBN: </label>0256017999 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L6