Cravens David W, and others <br/><br/>
Marketing management 

 - Illinois  Irwin            1987 
 - xx, 714p  cm. 
 - Irwin Series in Marketing .
<br/><br/><label>ISBN: </label>0256055475 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M7