Cravens David W <br/><br/>
Strategic marketing 

 - 2 
 - Illinois  Irwin            1987 
 - xvii,629p  cm. 
 - Irwin Series in Marketing .
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0256033706 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M2;M7