TY  - BOOK
AU  - Cravens David W
TI  - Strategic marketing
T2  - Irwin Series in Marketing
SN  - 0256033706
U1  - X:51, M2;M7 
PY  - 1987///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -