McCarthy E Jerome <br/><br/>
Essentials of marketing 

 - 4 
 - Illinois  Irwin            1988 
 - xvi,512p.  cm. 
 - Irwin Series in Marketing .
<br/><br/> Glossary P 502-12 
<br/><br/><label>ISBN: </label>0256060096 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L9;M8/TD3