TY  - BOOK
AU  - McCarthy E Jerome
AU  -  Perreault William D
TI  - Essentials of marketing
T2  - Irwin Series in Marketing
SN  - 0256060096
U1  - X:51, L9;M8/TD3 
PY  - 1988///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Glossary P 502-12
ER  -