TY  - BOOK
AU  - McCarthy E Jerome
TI  - Essentials of marketing
T2  - Irwin Series in Marketing
SN  - 0256026483
U1  - X:51, L9;M2/TD3 
PY  - 1982///
CY  - Illinois
PB  - Richard D Irwin        
KW  - Marketing
N1  - Glossary: p 519-30
ER  -