TY  - BOOK
AU  - Cateora Philip R
TI  - International marketing
T2  - Irwin Series in Marketing
SN  - 025028443
U1  - X:51.1.N6, K6;M3/TD3 
PY  - 1983///
CY  - Illinois
PB  - Richard d Irwin        
KW  - Marketing
N1  - Appendix: p.771-780
ER  -