TY  - BOOK
AU  - McCarey E Jerome
AU  -  Perreault William D
TI  - Essentials of marketing
T2  - Irwin Series in Marketing
SN  - 0256033005
U1  - X:51, L9;M5/TD3 
PY  - 1983///
CY  - Illinois
PB  - Richard D Irwin        
KW  - Marketing
N1  - Pervious eds by McCarthy only
ER  -