Mccarthy E Jerome <br/><br/>
Basic marketing    a managgerial approach    

 - 7 
 - Illinois  Richard Irwin           1981 
 - xix, 762p.  cm. 
<br/><br/> Glossary p 741-52 
<br/><br/><label>ISBN: </label>0256025339 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, LO;M1/TD3