TY  - BOOK
AU  - Mccarthy E Jerome
TI  - Basic marketing :  a managgerial approach   
SN  - 0256025339
U1  - X:51-8, LO;M1/TD3 
PY  - 1981///
CY  - Illinois
PB  - Richard Irwin         
KW  - Marketing
N1  - Glossary p 741-52
ER  -