TY  - BOOK
AU  - Hardy Kenneth G
AU  -  Magrath Allen J
TI  - Marketing channel management: Strategie Planning   
SN  - 0673182959
U1  - X:51-8, M8 
PY  - 1988///
CY  - Illinois
PB  - Scott Foresman         
KW  - Marketing
N1  - Bibliography chapterwise; Glossary P 706-13
ER  -