TY  - BOOK
AU  - Cohen Dorothy
TI  - Advertising
SN  - 067318255X
U1  - X:513, M8 
PY  - 1988///
CY  - Illinois
PB  - Scott Foresman & Co       
KW  - Advertising
N1  - Appendix: P 624-626; Glossary at the end of chapter
ER  -