TY  - BOOK
AU  - Cundiff Edward W
AU  -  Still Richard R
TI  - Basic marketing:  Concepts, decisions and strategie   
SN  - 130626384
U1  - X:51, L1 
PY  - 1971///
CY  - India
PB  - Prentice Hall         
KW  - Marketing
N1  - Appendix; P585-610
ER  -