TY  - BOOK
AU  - Murray John A
TI  - Marketing management:  An introduction   
SN  - 0 7171 1330 2
U1  - X:51-8, M4 
PY  - 1984///
CY  - Ireland
PB  - Gill and Macmillan        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -